Our driving passion is for conservation and species preservation. It is this drive that  fuelled our ambition to play a roole in the fight for thesurvival of the threatened rhinoceros. In 2012, Shamwari Game Reserve opened the Ian Player Rhino Awareness Centre.

The centre is named after Dr Ian Player the renowned South African conservationist, who was instrumental in saving the white rhino from extinction. In recent times, the African rhino population has suffered major devastation due to poaching, resulting in a rapidly declining population. The once great numbers of these animals have dwindled to the point where, it’s a growing epidemic and the species is bordering on extinction.