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How They Dazzle Us
There is plenty about Sweden that dazzles but two things stand out. The first is the extraordinary amount of open space, forests and parks. The second is a little more unique and that is the famous Ice Hotel in the north of the country. Filled with hand-sculpted ice artworks and ice furnishings, guests in this unique place stay warm with thermal sleeping bags and reindeer skins while hot lingonberry juice is the order of the day. It is a very special experience.
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Why We Love Them
Sweden is quite simply one of the most stylish and refined places you could ever visit. While Scandinavia is well known for its innovative yet minimalist designs, Sweden, has a reputation for its emphasis on sustainability and functionality in everything from architecture to textiles design. Swedes like things to look good, but they also like to keep it simple. This is beautifully illustrated by the art that adorns the interiors of Stockholm's underground stations. Almost 90 of the city’s 100 stations have been decorated by over 150 different artists creating what is allegedly the world's largest underground exhibition. Internationally while most people know Swedish brands like IKEA and H&M, when you are in the country you will find plenty of finds from local artists, interior designers and smaller fashion labels, particularly in the trendy Södermalm neighbourhood.
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Their Sustainable Superpower
Following Australia’s lead, Sweden was the second country in the world to introduce an ecotourism charter. They also set up ‘Nature’s Best’, Europe’s first eco-label that assures the quality of hundreds of tours run by nearly one hundred eco-certified tour operators around the country. This means if you book a trip with one of Nature’s Best tour operators you know that they have to adhere to a strict code of conduct, and you make a positive contribution to the environment where your tour or activity is taking place.
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Best Time to Visit
Sweden offers a diverse array of activities which are offer their own best times. For warm weather and sunshine, the best time to visit Sweden is between May and September. If you are looking for a snow-based experience, then aim to be there between late November and March. To see the midnight sun, visit in the height of summer, which is June.
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Unique Foods
Along with the word ‘ombudsman’ one of Sweden’s few gifts to the English lexicon is smorgasbord – which translated literally means sandwich board. That is not however to say that Swedes love sandwiches – it’s just a somewhat useless bit of culinary information. Interestingly though, according to the Swedes no smorgasbord is ever complete without pickled herring. Look out as well for gravad lax, which while actually Nordic, is common is Sweden – in short, it’s raw salmon that has been cured in salt, sugar, and dill and it’s usually served as an appetizer. Jansson’s frestelse (a potato and anchovy casserole) and raggmunk and lingonberries – a type of potato-based pancake or flatbread that is generally eaten in winter, either with pork or lingonberries.
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